These YouTube beauty content creators are taking the world of makeup by storm. If you are looking for amazing makeup tutorials and makeup recommendations and reviews, here are the top 10 YouTube influencers based on their social media followers and total reach.
1. Nikkie de Jager / NikkieTutorials
Nikkie de Jager or more popularly known as NikkieTutorials is a professional hair and makeup artist born in Wageningen, Netherlands whose NikkieTutorials YouTube channel has more than 7 million subscribers, helping her gain an international following. She started creating YouTube content back in 2008 after being inspired by other YouTube makeup tutorial channels.
2. Christen Dominique / ChristenDominique
Christen Dominique is a YouTube beauty phenomenon and freelance makeup artist whose online fame extends to her Instagram account, where she has over 1.2 million followers. She signed up for YouTube in February of 2009. She started her career as a beauty expert. Her YouTube channel has more than 3 million subscribers since it started. She is of Guyanese-Portuguese, Mexican, and Arabian descent. Her most viewed video is “Monster High Frankie Stein Makeup Tutorial with Charismastar”.
3. Wayne Goss / GossMakeupArtist
Wayne Alan Goss is an English makeup artist, YouTube personality and entrepreneur. He frequently posts videos in regards to improving make-up skills and reviews of make-up brands. He is the creator and owner of the self-eponymous makeup brush line launched in September 2013. Goss’ main YouTube channel had over 3 million subscribers since starting out in 2008. Several of his videos feature “How To” make-up videos in the makeup style of Kim Kardashian.
4. Manny Gutierrez / MannyMua733
Manny, born in San Diego, California, is a Beauty and makeup guru who posts reviews, tutorials and more to his channel Manny Mua. He has a dedicated fan base of over 3.6 million subscribers. He began his YouTube career in July of 2014. He also made himself popular in other social media platforms with more than 4 million Instagram followers and over 850,000 Twitter followers. He appears to be close friends with another YouTube personality, Jeffree Star.
Shannon is leading the New Zealand beauty and fashion online community. She founded her own company called xo Beauty which sells makeup brushes and cosmetics. She created her Shaaanxo channel in early 2010 and created her second channel in 2011. Her main Shaaanxo channel has over 3 million subscribers. One of her popular eyeshadow makeup pallets was popularly compared with one of Kylie Jenner’s and is said to have been Kylie’s inspiration for that certain type of pallet.
6. Kandee Johnson / KandeeJohnson
Kandee is a make-up artist for film and television who started a YouTube channel to produce videos that showcase herself being transformed in characters and celebrities through of make-up. She graduated from beauty school but realized that she only wanted to focus on make-up and not hair. She got her first make-up artist job on VH1’s I Love the 80’s. She won a Streamy Award in the Beauty category in 2016. She was also a guest judge on How Do I Look and has been featured in magazines like Elle, Glamour, AOL, Yahoo. She was also a part of a video series with Glamour magazine. She did make-up for Conan O’Brien and other celebrities.
7. Huda Kattan / HudaBeauty
Huda is a social media superstar who created the blog Huda Beauty which became the #1 blog in the Middle East and a top 20 beauty blog worldwide. She is a trained makeup artist in Hollywood and beauty consultant. She grew up obsessing over beauty and fashion. She has over 21 million Instagram followers and over 1.9 million YouTube subscribers. She was born in Oklahoma to Iraqi parents and was raised in Tennessee. She has produced makeup lines that are extremely popular in the beauty world.
8. Michelle Phan / MichellePhan
Michelle Phan is a fashion-oriented YouTube sensation and entrepreneur who first became known for her makeup tutorials. She is also notable for co-founding the monthly beauty product subscription service known as ipsy as well as her own cosmetic line called em by Michelle Phan. She has taken a step back form posting regular content and has decided to focus more on her business endeavors.
9. Jeffree Star / JeffreeStar
Jeffree Star, born Jeffrey Lynn Steininger, is an American singer-songwriter, make-up artist, fashion designer and model from Orange County, California. He started his music career on MySpace with over 25 million plays on his self-released music. Star released his debut album, Beauty Killer in 2009. Star is also known for his fashion line, Beauty Forever, and his transgressive, gender-bending appearance. He also has his own makeup lines.
10. Zoe Sugg / Zoella280390
Zoe Sugg is English YouTuber more popularly known as Zoella who, in addition to her videos and blog, has released self-titled UK beauty products and a series of young-adult novels. She has earned over 12 million YouTube subscribers. She created her Zoella YouTube personality in 2009. Her debut novel Girl Online set the record for highest first week sales for a debut author. It was released in November 2014.
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